Fine Foods Marketing Ltd was incorporated in 2003, following the management buyout of the chilled and frozen division of a conglomerate at the time which was making recurrent losses and was viewed as a blemish on the portfolio of the conglomerate. Mario Gébert pioneered the takeover with courage, in the face of adversity and initiated the turnaround.
WHERE WE HAVE COME FROM
Our story and where we have reached today
FROM HUMBLE BEGINNINGS
LEARNING TO WALK
Believing in the potential of the product range, which was initially viewed as pure commodity, the founder set out to buy out the entity. No one at that time would have bet a single cent on the success of that venture, given its past track record, the prevailing competitive rivalry within the industry, the high bargaining power of both suppliers & customers & the more than limited scope to turn around the entity. Passion, vision, leadership & sheer hard work, applied to the new appropriate business model, driven by an entrepreneur’s will to win, proved the contrary. Fine Food Marketing Ltd became a profitable entity after only the first year of operation.
THE WAY FORWARD
Today, determination, passion, learning-while-doing, perseverance & positive attitude have become part of the company culture. Our achievement has been recognised both locally & internationally by two prestigious nominations namely:
- The Tecoma Award (by Eco Austral) recognising the Best Entrepreneur of the Year 2011.
- The Emerging World Entrepreneur in 2011, led by Ernst & Young international recognising “exceptional entrepreneurs “in the world.
…and now, we are determined to become a smart company.
2003Fine Foods Marketing Ltd was incorporatedManagement buyout of the chilled and frozen division of a conglomerate
2004From loss to becoming a profitable companyAfter just one year, Fine Foods began to show profits
2011Award winningNominated for and won 2 prestigious awards
OUR FUTUREBecome a smart companyApplying smart principles to our organisatiom