Incorporated in October 2003, following a management buy out, of the chilled & frozen division of Scott & Co Ltd (Rogers group), Fine Foods Marketing was born. At that time, that division was making huge recurrent losses (Rs 13m during last year of operation only) since its inception in 1992. In spite of multiple management changes, the bottom line did not improve, not even to sustainability and so, exit scenario was finally chosen by the then- board of directors, in 2003.
WHERE WE HAVE COME FROM
Our story and where we have reached today!
FROM HUMBLE BEGINNINGS
LEARNING TO WALK
Being passionate about the product range-which was initially viewed as pure commodity, Mario Gébért set out to buy back the entity. Bearing in mind, no one at that time (& most certainly not banks) would have bet a single cent on the success of that venture given its past track record, the prevailing competitive rivalry within the industry, the high bargaining power of both suppliers & customers & the more than limited scope to turn around the entity. Passion, vision, leadership & sheer hard work applied in a new appropriate business model, driven by an entrepreneur’s will to win, proved the contrary. Fine Food Marketing Ltd became a profitable entity after year 1.
Today, determination, passion, learning-while- doing, perseverance & positive mental attitude have become part of the company culture. Our achievement has been recognised both locally & internationally by two prestigious nominations namely:
- The Tecoma Award (by Eco Austral) recognising the Best Entrepreneur of the Year 2011.
- The Emerging World Entrepreneur in 2011, which is the “most prestigious” business Award in the World, led by Ernst & Young international recognising “exceptional entrepreneurs “in the world.
We are now determined to become a smart company.
1992Chilled & frozen division of Scott & Co Ltd (Rogers group).Company making loss (Rs 13m during last year of operation only)
2003Buy out of chilled & frozen division of Scott & Co LtdIncorporation of Fine Food Marketing Ltd
2004From loss to becoming a profitable companyAfter just one year, Fine Foods began to show profits
2011Award winningNominated for and won 2 prestigious awards